Showcase Your Establishment
Play on Emotions
Use storytelling to tell your unique story. Show that your hotel is unique and highlight its personality through its values and distinctive features.
Present a welcoming photo of your team to humanize the contact. Build a long-term guest relationship by reflecting a positive image of the establishment.
Provide Proof
Tourism labels guarantee the quality of services (personalized welcome, competent staff, quality services, comfort, ecological commitment, cleanliness). They represent a seal of trust for the guest and recognition of expertise.
Options include: Qualite Tourisme, Tourisme et Handicap, Accueil Velo, European Ecolabel, Famille Plus.
Highlight Your Social Media
Include your social media to increase visibility. Guests can follow you after their stay and create a close connection through a sense of community belonging.
Highlight Your Services
Present Your Services and Activities Clearly
Inform travelers of all available offerings:
- Check-in / Check-out
- Hotel access code
- Concierge service
- Room amenities
- Television channels
- WiFi access
- Dining services (breakfast, bar, tea room)
- Wellness services (spa, hammam, pool, dry cleaning)
- Transportation services (taxi, shuttle)
- Parking access
- Activities (gym, library, game room)
- Pet policy
- Smoking areas
- Health and safety rules
- Front desk and room service contacts
For dining, highlight the origin of products. Guests are sensitive to the quality of the products they consume. Specify dietary options (gluten-free, vegan). Clearly display hours and prices.
Present Your Services in an Original Way
Organize by alphabetical category with questions as headings:
Room: How do I access my room? What amenities are available? How do I connect to the internet?
Contact: How do I contact the front desk? Room service?
Common Areas: What wellness services are available? What activities?
Rules: Health and safety rules? Smoking areas? Are pets allowed?
Dining: How do I order breakfast? What services are available? Restaurant menu?
Transportation and Parking: How do I get to the hotel? Parking code?
Focus on Visuals
Photos illustrate and enhance services. Images play an essential role in travelers’ emotions. Images capture attention and allow projection before purchase, reassuring the guest and encouraging consumption. Images and text are therefore complementary and will drive sales.
Talk About Your Offers
Highlight promotional offers and preferential rates to increase upselling revenue. Build guest loyalty by offering special benefits during their stay, particularly for less-frequented services or to encourage trial.
Adapt to Your Clientele
A Welcome Booklet That Reflects Your Guests
Know your guests: nationalities, interests, type of traveler (business or leisure).
Offer a room directory in the languages spoken by your clientele. Highlight the services likely to interest them.
For business clientele, include a dedicated section (dry cleaning, dining, work equipment).
Essential Phone Numbers
- Emergency numbers (pharmacies, fire department, police, hospitals, doctors, veterinarians)
- Tourist office
- Front desk and room service
- International calling code chart
Simplify Your Guests’ Travel
Consider the modes of transportation used (plane, bus, car). Provide parking information or shuttle/taxi services for airport-hotel transfers.
Simplify travel during the stay by including illustrations of bus and metro maps. All these elements contribute to increasing guest satisfaction.
Highlight the Assets of Your Region
Leverage the Attractiveness of Your City and Surroundings
Make the stay unique through exceptional local experiences. Recommend nearby activities and restaurants — essential elements in choosing your hotel. Optimize guest time by avoiding prolonged searches. By highlighting local businesses, you provide support to the local economy.
Offer City Tour Itineraries
Include cycling or walking itineraries to discover the city. Add a simplified map so travelers can orient themselves geographically.
Opt for an Evolving Room Directory
Go Digital
Instead of reprinting annually, a digital application offers an always up-to-date room directory, allowing:
- Seasonal special offer highlights (Christmas, Valentine’s Day, Easter)
- Restaurant menu integration with easy new dish additions
- Regular updates of information (services, schedules)
- Additions of restaurants and activities by season (pools, beaches, outdoor activities, bars in summer)
Going digital means you no longer have a static room directory and you eliminate your printing costs. During health crises, this limits contact and ensures hygiene. QR Code access from guests’ phones eliminates physical sharing. The digital room directory therefore allows you to easily and quickly modify your content.
