Intrigued by digital and want to learn more? Then I invite you to continue reading this article.
Consumer habits are constantly evolving. In this context, it is necessary to modernize your operations and refresh your traditional room directory. The best solution is to transform it into a digital format.
Why Replace Your Traditional Room Directory?
The Room Directory
The room directory, or hotel welcome booklet, gathers all the services and amenities of your establishment in a single medium. Often available at the front desk or in the rooms of your establishment, its purpose is to promote your services, provide necessary information, and boost your upselling revenue.
The Disadvantages of a Paper Room Directory
The information in a paper room directory is very difficult to adapt or modify. Indeed, when you want to change content, you are forced to reprint the room directory once the modifications are made. And this leads to a significant loss of time and money.
Also, printed sheets get lost. Guests don’t want to be burdened with papers or brochures during their stay, and these sheets often remain in the hotel room under a pile of clothes.
But this is not the case if you go digital!
The Advantages of a Digital Room Directory
To modernize your operations and optimize the guest experience, opt for a digital room directory. It will allow you to have a platform that is 100% in your image and fully adapted to the colors of your establishment.
You can customize it by choosing the services you want to highlight. You will be able to modify them at your convenience and add as many as you want.
The digital room directory offers several advantages:
1. Generate Upselling Revenue
With a digital room directory, you can boost your revenue by offering additional services to your guests. You can allow them to reserve a table at your restaurant directly through your digital welcome booklet. They can also book a room or an activity that you recommend.
By highlighting the different services of your establishment, you encourage your guests to place orders and generate more sales.
2. Respect the Environment
Go digital to limit the contamination risks associated with paper communication. When your guests handle the paper room directory of your establishment, you must disinfect it after each use. With a digital welcome booklet, there is no need to disinfect anything because your information will be directly available on your guests’ smartphones.
No more printing sheets or restaurant menus — you will have everything in a single, intuitive, and ergonomic interface on your guests’ favorite device.
This means less pollution and reduces the ecological impact associated with paper printing. Our planet is our most precious asset, and each of us must preserve it.
3. Satisfy Your Guests
Your guests are looking for a unique experience when they stay at your establishment.
In just a few clicks, hotel guests can order a spa massage, reserve a restaurant table, or order a room service meal and track the progress of their orders.
In your room directory, you can make personalized recommendations to your guests to make their stay more enjoyable.
- Is your guest a business traveler? If you have a co-working space, show them how to access it.
- Is a family staying at your establishment? Suggest one of the walks around your property.
- Has a couple booked a room? Highlight your relaxation area or a romantic restaurant just steps from your establishment for a pleasant evening.
All this information can be included in your digital room directory. Depending on each guest, in just a few clicks, you can highlight the services of your establishment based on the needs and desires of your guests.
Your guests will no longer need to go downstairs from their rooms or return to the hotel to ask the front desk for information — they will have everything at their fingertips on their smartphone, tablet, or computer.
4. Track Your Statistics in Real Time
With your digital room directory, you will be able to track statistics in real time:
- The number of guests who access it
- How many of your guests browse frequently
- Those who place orders
- Which pages generate the most visits
- How many orders are placed
These statistics will allow you to evaluate the relevance and effectiveness of your digital room directory.
Adopt Utelys
Utelys is the digital welcome booklet designed with and for hoteliers, with the aim of significantly improving the guest experience. It is fully customizable and delivered turnkey in just one week.
It is also a solution that provides end-to-end services and allows you to communicate with your guests through a customized automated messaging module.
This digital room directory in the form of a web application addresses a current challenge: moving toward zero paper and contactless interactions to comply with new health protocols.
Utelys understands the current challenges and aims to put the key to guest satisfaction in your hands.
The extra touch: The digital room directory is accessible via a simple link or a QR code placed in various high-traffic areas and in the rooms of the establishment.
It is therefore an application that requires no download.
