In the hospitality industry, creating a good atmosphere is a crucial step to offering a unique experience to your guests and creating lasting memories. Thanks to this ambiance, your hotel will become much more than a simple stopover for their stay.
The sense of smell is the one that stays anchored in people’s memory the longest, and it is unfortunately often neglected in hotels.
Spaces Where to Diffuse Scents
The type of diffuser varies depending on the space where you wish to place it. Each room has its importance, and the scent must harmonize with the ambiance of each one.
Smelling pleasant fragrances will give your guests a unique experience.
In the Lobby and Common Areas
It is often said that the first impression is paramount. It is in the first few seconds that we form our own opinion of the person we’re meeting. For a hotel, it’s the same. The setting and ambiance of the lobby and common areas are the first things guests see. So it is at that moment that we form our own opinion of the establishment.
If your lobby features perfumed notes, it will leave your guests with emotions and memories to take home!
We recommend prioritizing woody and fruity scents for these spaces.
In the Rooms
The rooms and their bathrooms are equally important as they are intimate spaces that guests claim as their own during their stay.
These spaces must be clean, and freshness should emanate from all the linens.
You can use these interior fragrances to refresh curtains, carpets, bed linens, and also pillows, using floral perfumes. For example, iris fragrance, which is refined.
Your guests will appreciate this ambiance that makes their stay more pleasant.
In the Spa
The ultimate place of well-being, used for its relaxing properties.
You can, for example, scent your spa water by adding a few drops of essential oils specially designed for hot spa water. Essential oils have a positive effect on the body and well-being. Your guests will be able to both rejuvenate and feel good as they are enveloped by a fragrant atmosphere conducive to relaxation and escape.
If you use essential oils, be sure to follow the recommendations on the bottles.
You can also scent the room by opting for mist diffusers, scented candles, fragrant bouquets, or sprays that will create a warmer ambiance!
We recommend creating an atmosphere based on eucalyptus fragrance with lavender and mandarin extracts.
How to Create These Fragrances?
You can absolutely create your scents yourself with personal and protected olfactory signatures. HD Fragrance and Esteban Paris, perfumeries specializing in hospitality, can help you create them.
There are also existing scents that you can find in several brands. But take a look at the composition of these fragrances and be sure to choose natural aromas.
Utelys’s Recommendation
We recommend taking a closer look at the brand Rituals, which has an entire range dedicated to hoteliers. Moreover, their diffusers are designed so they can also serve as decorative objects.
Enough to immerse your guests in a welcoming and warm atmosphere throughout their stay.
The Extra Boost for Your Upselling Revenue
Candles are an excellent opportunity to generate additional revenue. Indeed, they are ideal for allowing your guests to bring home a souvenir of their stay. Additionally, this will help you personalize your guest relations.
Natural Scents for Your Establishment
Ambient fragrance is a good way to accentuate the natural scent of a product or food when its smell is difficult for your guests to perceive.
For example, in the morning in the breakfast room, it is always pleasant to smell the aromas of freshly ground coffee, buttery croissants, and fresh fruit jam. These scents will whet your guests’ appetites and enhance the warm atmosphere of this convivial meal. And who knows — perhaps convince those who didn’t book the breakfast option to share one around a set table.
The same goes for lunch — the smell of a dish simmering will make your guests’ mouths water!
Nowadays, guests no longer just expect a hotel to offer them a room to stay in or a restaurant to eat at — they seek to live a unique and personalized experience through multiple sensations, and sensory stimulation is fully part of that.
As you can see, having a genuine olfactory identity is a real advantage for giving your guests a unique experience and ensuring they remember you!
Now it’s your turn!
