Booking-Better is an online booking platform that is shaking up the OTA (Online Travel Agency) market.
The OTA Problem
There are hundreds of OTAs, among which we can mention Booking, Expedia, Hotels.com, Google, and Tripadvisor. The major difficulty for hoteliers concerns commissions: these platforms take 10 to 30% on each reservation.
Moreover, most of them are based abroad and run massive commercial campaigns. Affiliated hoteliers are forced to lower their prices to remain competitive.
A Revolutionary Platform
Booking Better has set up a direct online booking platform. Founded by Jean-Francois MAES, a passionate independent hotelier, this initiative offers a collaborative, supportive, and innovative solution.
The goal: finding balance between hoteliers and online travel agencies that charge significant commissions.
How Does It Work?
By joining Booking-Better, hoteliers can unite for free on a single website to regain control of their reservations.
Booking-Better eliminates intermediaries and takes no commission. The hotelier regains 100% control of their pricing.
The guest process is simple:
- Go to Booking-better.com
- Enter destinations and criteria
- Launch a search
Guests find reasonable and reduced rates compared to OTAs, with additional benefits (complimentary breakfast, minibar included).
A Chrome extension has also been developed to showcase the advantages of direct booking.
Prioritizing Guest Relations
A previous article covered “5 tips to improve your guest relations.” Booking Better prioritizes this relationship.
The key advantage: direct contact with the guest. Guests can reach the establishment directly thanks to the prominently displayed contact information. You can respond to specific needs and expectations.
With OTAs, the user is not in direct contact with the hotelier. Booking-Better redirects to the accommodation provider’s website and encourages guest-establishment contact.
Conclusion
With Booking Better, you can regain control over your reservations and offer reduced rates without lowering your prices. These are valuable advantages in a context that pushes us all to seek new solutions.
