Breakfast is a must during a hotel stay. Indeed, it represents one of the main criteria when choosing a hotel. According to a study conducted by the YouGov Institute in 2019, 7 out of 10 French travelers say that their hotel choice depends on the quality of the breakfast offering. For 76% of them, breakfast is the most important meal at a hotel. This moment of pleasure for the traveler is therefore essential to their guest experience. That is why it is important to improve breakfast at your hotel. According to a Coach Omnium study conducted in 2017, 88% of guests systematically have breakfast.
A Local Breakfast
Offer Your Guests Quality Local Products
This is the opportunity to showcase the expertise of your region!
Favoring local products for breakfast brings a truly positive image to your establishment. Indeed, your hotel embodies many values: attentive to its environmental impact while also being a genuine supporter of the local economy. Moreover, you create real value in the eyes of your guests by caring about the quality of the products they consume.
Set yourself apart from other establishments — create a unique breakfast by reinventing dishes or recipes from your region. You can also name your products in connection with your hotel, to add a touch of originality to your guest’s stay!
Furthermore, travelers are sensitive to the origin of products. It is therefore important to be transparent! Provide clear information about the composition and origin of your products. To highlight their origins, we suggest a creative tip: Offer your guests a map of the region showing the producers and merchants you work with. An original idea that will guarantee the quality of your products and set you apart from a simple product label.
By sourcing from local suppliers, you offer guests a breakfast they perceive as healthy and responsible!
A Personalized Breakfast
Opt for Themed Breakfasts
Offer your guests themed breakfasts! Be creative — travelers appreciate personalized guest relations. According to a 2018 study by Qubit, personalizing the customer relationship can increase your revenue by 6%. By improving your breakfast, you enhance the guest experience and multiply your chances of satisfying them.
However, start by analyzing your hotel’s typical guests to better understand their expectations and offer them complete and tailored breakfast packages.
Create the ideal breakfast for special occasions:
- On Valentine’s Day, the Lovers’ Breakfast
- On Halloween, the Enchanted Breakfast
- As the holidays approach, the Christmas Breakfast
But also throughout the year, our themed breakfast ideas:
- The Brunch for the biggest appetites
- The Multivitamin for a healthy and balanced breakfast
- English-style for those who love sweet and savory
- The Express for a quick and complete breakfast
- The Nomad, a grab-and-go breakfast for those who want to explore the city at first light
- The Veggie for vegans
- The Kids’ Special with a free toy or open access to some comics during breakfast time
Build Your Own Breakfast
Make breakfast time fun and enjoyable. Give your guests the opportunity to build their own waffle or yogurt by adding toppings: whipped cream, jam, fruit, chia seeds, granola, chocolate chips. An idea that has been implemented notably by Hotel Albert 1er in Toulouse.
Improve your hotel breakfast and offer a unique guest experience. By personalizing their journey from the morning — the first moment of the day for the traveler.
Offering Choice, but at What Price?
Offer your guests the choice of having breakfast in their room or in the dining area. Moreover, the all-you-can-eat buffet, a staple, is also very popular with travelers as it provides unlimited access to a range of products and satisfies every taste. However, you often lose quality and personalization. Furthermore, it is responsible for enormous food waste at a time when travelers increasingly seek establishments that are more mindful of their environmental impact. Becoming a hotel with more responsible dining is essential today. It is also important for travelers that breakfast be included in the room rate. Today, we also see a growing number of specific diets (gluten-free, vegetarian, vegan…), which is why it is necessary to account for them when creating personalized breakfasts.
A Trendy Breakfast
Stay Current on the Plate
As is often said, breakfast is the most important meal of the day. It is therefore important to have a healthy and balanced breakfast at your hotel. Indeed, in addition to seeking quality and local products, travelers are riding the healthy food trend. Increasingly concerned about their well-being on the plate, in May 2020, according to a study by IFOP, 56% of French people want to eat more healthily and in a balanced way.
Some Trendy Breakfast Recipe Ideas
That is why we suggest some trendy healthy breakfast ideas:
- Pancakes, a classic, with maple syrup drizzle and blueberries
- Acai Bowl, for an antioxidant breakfast rich in fiber and vitamins thanks to the benefits of acai! A mix of milk, a handful of red berries, acai powder, a banana, and a little honey. Add some small toppings at the end for extra indulgence!
- Smoothie, a great classic. A juice full of vitamins that retains all the fiber from your fruits.
- Bowl Cake, made of oat flakes, milk, and egg. It only takes 2 minutes to prepare. For the most indulgent travelers, offer them the option to add toppings at the end.
However, continue to offer pastries on the side — an unmissable French tradition. According to a study by Hotellerie Restauration, conducted among a panel of French Tripadvisor users in 2019, the croissant is the must-have pastry for 70% of respondents.
A Colorful Breakfast
Play with Your Creativity
The visual presentation of breakfast is also important. A breakfast that is both indulgent and pleasing to the eye! Play with the visual aspect of your trays and plates to make travelers want to have breakfast at your hotel throughout their stay.
The “Instagrammable” Photo
Today, travelers love taking photos for their Instagram. By creating a visually appealing breakfast, you give them the desire to share it on social media or send it to the whole family on WhatsApp! Thus, improving your breakfast visually brings additional visibility to your establishment.
Also think about taking photos of your breakfasts for your social media and your website to attract more guests to your hotel!
Create a Pleasant Environment
Furthermore, the environment where breakfast is consumed also impacts guest satisfaction and experience. A warm and decorated breakfast room will make your guest want to come to this hotel space for a pleasant time.
Moreover, in addition to feeling comfortable while having breakfast, it is important to have a well-organized room. Clear and relevant labeling effectively guides your guests in their choices. Don’t forget to specify allergens and product composition. Opt for an original presentation and differentiate yourself from other hotels! Offer a new way to see where the products they consume come from, for example with the original map idea discussed earlier in the A Local Breakfast section.
Finally, scents are an important part of the guest experience and will improve breakfast at your hotel. The smell of pastries or fresh bread will make your traveler want to have breakfast every day of their stay.
Breakfast in One Click
The E-Breakfast
Order your breakfast from your smartphone? It’s possible!
Consider making your menu digital so guests can choose their breakfast in one click directly from their hotel room. This way, you streamline their purchasing journey with an application that replaces your paper room directory. Indeed, the traveler will have access to all the information they need on a single page: available packages, a la carte options, photos, composition, allergens, origin…
You can also offer them many additional options: build their own breakfast or schedule the time they want to be served.
You now have all the tools to improve breakfast at your hotel and optimize the guest experience.
